Goal:

The goal for the "Botanical Beauties" sister brand project was to create a distinct visual identity that was connected to the "Botanical Beauty" brand, but also had its own unique qualities. The target audience for this brand was individuals who were interested in selling the "Botanical Beauty" products through a network marketing model.

 

Result:

I drew from the natural and botanical elements that were central to the "Botanical Beauty" brand, but created a slightly different logo and colour palette that differentiated the "Botanical Beauties" brand. The logo features a stylised flower graphic, paired with a script typeface that conveys a sense of femininity and interwoven B’s to create a personal network connection.

The final result was a successful mockup of the Botanical Beauties brand, with a strong visual identity that effectively communicated its connection to the Botanical Beauty brand while also establishing its own unique qualities. The new visual identity has helped the company attract new network marketers and build recognition among its target audience.