Goal:

The goal for the JFR Group project was to create a consistent and modern visual identity for the company that would help establish their brand and stand out in their industry. The original logo was outdated, and the company wanted a fresh and professional look for their materials.

 

Result:

The brochure design was created to showcase the company's services and expertise in an attractive and easy-to-understand format. I used clean and modern layouts, with a color scheme that complemented the new logo.

For the flyers and social media graphics, I continued to use the new visual identity and created designs that were both attention-grabbing and on-brand. These materials were used to promote various events, promotions, and services offered by the company.

The results of the project were very positive, with the JFR Group reporting increased recognition and credibility among their target audience. The new visual identity has helped them establish a strong brand and differentiate themselves from their competitors.