Goal:

The goal for Piranha was to develop a comprehensive brand identity and fun campaign ideas that would help the company stand out in the highly competitive composite decking, fencing, and cladding market. The target audience was homeowners, builders, and contractors who are looking for low-maintenance and high-performance products.

 

Result:

I worked with the marketing team to create a strong visual identity for Piranha, including a bold logo and branding. I had fun with the marketing campaign concepts, using the fish elements from the branding to tie into composite products.

To further showcase the unique features and benefits of Piranha products, I created a 3D CGI animation video using Blender, After Effects, and Premiere Pro. The video showcased the company's products and installation methods in a visually engaging and informative way.

The final result was a successful launch of the Piranha brand, with a strong visual identity and comprehensive marketing materials that helped the company establish a clear position in the market.