Goal:

The goal for Re-Gen Fitness was to create a logo that effectively communicates the company's focus on helping clients regenerate their health and fitness. The target audience was individuals looking for a personalised and effective approach to fitness and wellness, and as a medically discharged army veteran he wanted something to reflect his background.

 

Result:

I created several logo options that incorporated the idea of regeneration and growth, and worked with the client to select the final design. The chosen logo features a an infinity symbol/chain link to emote strength and regeneration. The typeface used is bold and militaristic, conveying a sense of confidence and expertise.

The final result was a logo that effectively communicated the brand's mission and values, and that helped Re-Gen Fitness stand out in a competitive market. The new visual identity has helped the company establish a strong brand and build recognition among its target audience